General
Basic info, licensing, and address
This reference describes all fields and options available in the brokerage administration panel.
The brokerage editor contains eight tabs:
General
Basic info, licensing, and address
Branding
Logo, colors, hero section, and navigation
Features
Toggle site features and lead routing
Map
Set service area and map defaults
Contacts
Manage broker contacts
Domains
Configure white-label domains
Content
External blog content sync
Data Feeds
MLS data source connections
| Field | Type | Required | Description |
|---|---|---|---|
| Brokerage Name | Text | Yes | Official brokerage name |
| Tagline | Text | No | Short marketing tagline displayed on the website |
| Description | Long text | No | Full marketing description for your brokerage |
| Website | URL | No | Brokerage’s external website URL |
| Field | Type | Required | Description |
|---|---|---|---|
| License Type | Text | No | Type of real estate license (e.g., DRE, MLO) |
| License Number | Text | No | Official license number |
Complete physical address including:
| Platform | Field Type | Description |
|---|---|---|
| URL | Facebook page URL | |
| Twitter/X | URL | Twitter/X profile URL |
| URL | LinkedIn company page URL | |
| URL | Instagram profile URL | |
| URL | Pinterest profile URL | |
| YouTube | URL | YouTube channel URL |
| Setting | Type | Format | Description |
|---|---|---|---|
| Brokerage Logo | Image upload | PNG, JPG, SVG | Wide format logo (recommended 2:1 ratio, minimum 600x300px) |
| Primary Color | Color picker | Hex code | Brand color used throughout the site |
| Franchise Affiliation | Dropdown | Predefined list | Franchise brand (e.g., RE/MAX, Keller Williams) |
| Field | Type | Description |
|---|---|---|
| Headline | Text | Main text displayed prominently on homepage |
| Subtitle | Text | Supporting text below the headline |
| Search Examples | Multi-line text | Example queries that rotate in the search bar (one per line) |
Both header and footer navigation support:
| Property | Type | Description |
|---|---|---|
| Label | Text | Display text for the link |
| URL | Text | URL path (relative or absolute) |
| Visible | Boolean | Toggle visibility without deleting |
| Order | Drag-to-reorder | Visual reordering of menu items |
| Feature | Type | Description |
|---|---|---|
| VA Loans | Boolean | Indicates specialization in VA loan transactions |
| Military Specialist | Boolean | Indicates specialized service for military personnel and veterans |
| Feature | Type | Default | Description |
|---|---|---|---|
| Semantic Search | Boolean | Enabled | Natural language property search |
| Map Search | Boolean | Enabled | Interactive map-based property browsing |
| Favorites | Boolean | Enabled | Allow users to save favorite properties |
| Contact Form | Boolean | Enabled | Property inquiry and tour request forms |
| Virtual Tours | Boolean | Enabled | 3D virtual tour integration (Matterport, etc.) |
| Mortgage Calculator | Boolean | Enabled | Built-in mortgage payment estimator |
Routing Mode (dropdown):
primary_only — All leads go to the designated primary agentround_robin — Distribute leads evenly among eligible agentsweighted — Assign based on agent performance or seniorityOptions (booleans):
pre_filter — Narrow the agent pool to top semantic matches before routingfallback_to_primary — Assign unmatched leads to primary agentnotify_admin — Send notification when no agent matches| Field | Type | Description |
|---|---|---|
| Center Point Latitude | Decimal | Latitude coordinate for default map center |
| Center Point Longitude | Decimal | Longitude coordinate for default map center |
| Default Zoom Level | Integer (1-18) | Zoom level when map loads |
| Base Map | Dropdown | street or satellite |
| Boundary | Type | Description |
|---|---|---|
| North | Decimal | Northern latitude boundary |
| South | Decimal | Southern latitude boundary |
| East | Decimal | Eastern longitude boundary |
| West | Decimal | Western longitude boundary |
| Field | Type | Required | Description |
|---|---|---|---|
| Name | Text | Yes | Contact’s full name |
| Photo | Image upload | No | Profile photo (JPG, PNG) |
| Yes | Email address | ||
| Phone | Phone | No | Phone number |
| License Type | Text | No | Type of license held |
| License Number | Text | No | License number |
| Primary | Boolean | No | Designates this contact as primary (only one allowed) |
| Property | Type | Description |
|---|---|---|
| Domain Name | Text | Fully qualified domain name |
| Verification Status | Status | verified or unverified |
| DNS Provider | Detected | Auto-detected registrar |
| Primary | Boolean | Canonical domain designation (only one allowed) |
Required DNS record:
idx.l.supported.systems| Field | Type | Required | Description |
|---|---|---|---|
| Git Repository URL | URL | Yes | HTTPS or SSH URL to content repository |
| Branch | Text | Yes | Git branch to sync from (default: main) |
| Content Path | Text | Yes | Directory containing posts (default: posts) |
| Authentication Method | Dropdown | Yes | ssh_key or access_token |
| SSH Private Key | Textarea | Conditional | Deploy key with read access (required if SSH) |
| Access Token | Text | Conditional | Personal access token (required if token auth) |
| Enable Content Sync | Boolean | No | Toggle automatic sync during builds |
| Field | Type | Description |
|---|---|---|
| Last Synced | Timestamp | Date and time of last successful sync |
| Commit Hash | Text | Git commit SHA that was synced |
| Field | Type | Required | Description |
|---|---|---|---|
| Feed Name | Text | Yes | Descriptive identifier |
| Feed Type | Dropdown | Yes | mlsgrid, reso_web_api, or rets |
| Enabled | Boolean | Yes | Toggle to enable/disable syncing |
| Field | Type | Required | Description |
|---|---|---|---|
| Access Token | Text | Yes | MLSGrid API access token |
| Originating System Name | Text | Yes | MLS identifier (e.g., imls, sdar) |
| Base URL | URL | No | API endpoint (default: https://api.mlsgrid.com/v2) |
| Field | Type | Required | Description |
|---|---|---|---|
| Web API URL | URL | Yes | MLS’s API endpoint |
| Server Token | Text | Yes | Authentication token |
| Dataset ID | Text | Yes | Dataset identifier (usually MLS) |
| Client ID | Text | No | OAuth client ID |
| Client Secret | Text | No | OAuth client secret |
| Browser Token | Text | No | Token for browser-based requests |
| User-Agent | Text | No | Custom user-agent string |
| Field | Type | Required | Description |
|---|---|---|---|
| RETS Login URL | URL | Yes | RETS server URL |
| Username | Text | Yes | RETS username |
| Password | Password | Yes | RETS password |
| User-Agent | Text | No | Custom user-agent string |
| User-Agent Password | Password | No | Password component for user-agent auth |
| Field | Type | Description |
|---|---|---|
| Last Synced | Timestamp | Date and time of last sync or “Never synced” |
| Test Status | Status | Result of last connection test |
| Field | Type | Description |
|---|---|---|
| Created At | Timestamp | When the brokerage record was created |
| Updated At | Timestamp | When the brokerage was last modified |