Understanding Client Registration

When visitors land on your brokerage’s domain, they can register to receive property updates and connect with your team. The registration page automatically adapts to your brokerage’s branding—your colors, your logo, your identity—with zero configuration required.

Client registration form with brokerage branding

The Core Concept

Traditional real estate sites treat registration as a barrier: “Give us your info before you can see anything useful.” HomeStar flips this: visitors browse freely, and registration becomes valuable because they’ve already found properties they care about.

The registration form is context-aware. When someone visits your domain (e.g., yourbrokerage.com or yourbrokerage.l.homestar.ink), the system detects they’re on a broker site and shows the client lead capture form—not the broker signup form.

Why This Approach Works

Most visitors aren’t ready to commit upfront. They want to explore first. When they’ve found 3-5 properties they like, then registration feels worthwhile: “I want alerts on these properties, so yeah, I’ll give you my email.”

This is conversion optimization through timing, not through aggressive popups or forced registration walls.

Your Domain, Your Brand

Visitors see your branding, your colors, your identity

Minimal Friction

Name, email, phone—no password required

Instant Routing

Leads go directly to your configured routing rules

Clear Value

“Save favorites”, “Get alerts”—immediate benefit

Automatic Branding

The registration page automatically inherits your brokerage’s branding settings. No configuration files to edit, no templates to customize—it just works.

What Gets Customized

Primary Color — The “Get Started” button and accent icons use your brand’s primary color
Brokerage Name — “Be the first to see new listings from [Your Brokerage]”
Logo — Your logo appears in the header
Color Scheme — Light/dark mode matches your site preferences

Where Branding Comes From

Your colors are configured in the Brokerage Administration panel under the Branding tab. Change your primary color there, and the registration page updates instantly.

This centralized approach means:

Consistency — Every page uses the same brand colors
Simplicity — Update once, applies everywhere
No developer needed — Brokers can manage their own branding

Why No Password?

Notice what’s missing: no password field. This is intentional.

This Is Lead Capture, Not Account Creation

The registration form’s purpose is to:

Capture contact information
Route the lead to an agent
Enable follow-up communication

It’s not about creating a secure user account. Visitors don’t need passwords to browse properties or save favorites—those work without authentication.

If a visitor later wants to sync favorites across devices, they can use passwordless magic links. No password needed.

Lower Friction = Higher Conversion

Every form field reduces conversion rate. Passwords are the worst offenders:

Must meet complexity requirements
Must be retyped for confirmation
Immediately forgotten
Creates friction on mobile

By skipping passwords entirely, registration becomes fast and painless.

Trust Signals

The registration form includes visual cues to communicate immediate value:

Icon	Message	What It Means
Heart	”Save favorites”	You can bookmark properties
Bell	”Get alerts”	We’ll notify you of new matches
Users	”Connect with agents”	Direct access to local experts

These aren’t just decorative—they answer the visitor’s unspoken question: “Why should I give you my email?”

Lead Routing Intelligence

When someone completes the registration form, the lead is processed according to your configured routing rules:

Round Robin

Leads are distributed evenly among all eligible agents. Ensures fair distribution and prevents any agent from being overwhelmed or ignored.

Best for: Teams where all agents have similar expertise and should receive equal opportunity.

Primary Agent

All leads go directly to your designated primary contact.

Best for: Small teams, solo brokers, or when one person specializes in initial lead qualification.

Weighted Distribution

Leads are assigned based on agent performance, seniority, or custom weights. High performers or senior agents get proportionally more leads.

Best for: Teams with performance tiers or commission structures tied to lead generation.

Semantic Matching

Leads are matched to agents based on preferences and agent specialties (if Scribe has collected preference data).

Best for: Teams with specialized agents (luxury, first-time buyers, specific neighborhoods, etc.).

After Registration Flow

Once a visitor completes the form:

Success Message — They see a confirmation with next steps
Lead Created — A lead record is created in your system
Routing Triggered — The lead is assigned per your routing rules
Notifications Sent — Assigned agent(s) receive notifications
Follow-up Ready — Lead appears in your CRM/dashboard

The visitor can immediately:

Continue browsing properties
Save favorites (now synced to their email)
Set up property alerts
Contact their assigned agent

They’re not redirected away or locked into a specific flow—they retain full control while you gain a qualified lead.

Integration with Scribe

If Scribe has been tracking the visitor’s preferences before registration, that data automatically syncs to the lead record:

Scribe Data	Lead Field	Condition
Price preferences	`budget_min`, `budget_max`	Confidence ≥70% or confirmed
Location interests	`preferred_areas`	Confidence ≥70% or confirmed
Property requirements	`property_types`, `beds_min`, `baths_min`	Confidence ≥70% or confirmed
Freeform notes	`notes`	Always synced
Assigned agent	`assigned_agent_id`	If agent was selected

This means your agent’s first conversation starts with context:

“Hi Sarah, thanks for registering! I see you’re interested in 3-bedroom homes in Twin Falls around $400k-$600k with pools. I have a few great options to show you…”

No “What are you looking for?” needed—you already know.

HomeStar Attribution

Below the registration form, a subtle “Powered by HomeStar.ink” card appears. This:

Builds trust through association with the platform
Provides a link for curious visitors to learn about the technology
Does not compete with your branding (uses neutral colors)

The attribution is intentionally understated. Your brokerage’s branding remains the dominant visual element.

Privacy and Data Usage

What Data Is Collected

Field	Purpose	Storage
Full name	Personalization and CRM record	Server
Email address	Communication and alerts	Server
Phone number (optional)	Agent outreach	Server
Registration timestamp	Lead scoring and analytics	Server
Referring URL	Attribution tracking	Server

What Data Is NOT Collected

No password (passwordless system)
No credit card or payment info
No social security or financial data
No browsing history outside this site

How Data Is Used

✅ Route lead to appropriate agent
✅ Send property alerts matching preferences
✅ Follow-up communication from assigned agent
✅ Platform analytics and improvement
❌ Sold to third parties
❌ Unsolicited marketing (unless visitor opts in)
❌ Shared with other brokerages

Best Practices

For Brokerages

Set a vibrant primary color — Make the “Get Started” button pop
Ensure brokerage name is professional — It appears in registration copy
Configure routing promptly — Don’t let leads sit unassigned
Monitor response times — Quick follow-up converts better
Track registration sources — Know what’s driving signups

For Visitors

Use your real email — This is how you’ll receive alerts
Add phone if comfortable — Agents can respond faster
Check spam folder — First alert might get filtered
Save favorites first — Registration makes more sense after you’ve browsed

Registration Data Reference — Technical field specifications
Favorites Sync — How favorites work for registered users
Property Alerts — Automated email alerts for saved searches
Brokerage Administration — Full brokerage settings reference
Understanding Scribe — How preference detection enhances lead quality